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Tentree x National Geographic
tentree // 2021
Planting trees is one of the best ways to protect our planet and all the living things that call it home. With proceeds of this collection going to the National Geographic Society, tentree was able to fund work in science, exploration, conservation and education.
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In this campaign we responded to the challenge of upholding National Geographic's iconic status. The answer to this was to bring Nat Geo's iconic yellow frame to life.
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Creative Team
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Art Direction Matthew Clouston
Graphic Design Matthew Clouston, Laurie Armet & Emmett Reifenberg
Motion Design Frank Seager
Photography Tom Miller
Videography Jared Davis
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