Spring Launch

tentree // 2022

One of the biggest launches of the year. Tentree's Spring Launch encouraged everyone to Ground Yourself in Good when it comes to your spring wardrobe. 

In this campaign we focused on the sustainability and impact of the collection. Playing with the sense of optimism that comes from the beginning of the year and leaving winter behind. This campaign effused optimism and spontaneity - encouraging you to: take that trip, live a little lighter and make the most of any adventure.