In Winter 2021, tentree entered the outerwear market with ‘the most sustainable outerwear made for your outdoors’

Launched in two drops: the first focusing on rainwear during fall, the second celebrated the cold weather products. We had two shoots for the second launch to ensure we communicated the technical capability of our product as well as reinforcing the message that these products are made for your outdoors - whatever that may entail. There had to be visual consistency across both drops in the design and content to create a sense of familiarity for the consumer of our new product line.