Super Natural

Created to celebrate the super natural that is all around us.

A collection in which the product graphics were inspired by the power of our planet's plants and ecosystems. In order to tap into this the direction we leaned into the organic form and imperfection associated with natural elements. Curved frames, mix matched strokes and a swirling gradients of earthy tones brought a mystical air to this campaign to create something both surprising and rewarding from the brand.