TABI

Icebreaker's first capsule collection embraced everyday living, creating luxurious staple pieces that are both current and timeless

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As Icebreaker's first capsule collection, TABI, spoke to a new consumer for the brand and was the beginning of a new direction. Designed by the Japanese apparel house GOLDWIN and made in collaboration with Icebreaker, the TABI collection harnesses the natural performance qualities of merino with a more refined aesthetic.

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Released in a limited run exclusively in icebreaker retail and E-Commerce stores, designing for the Tabi collection was a detour from icebreaker's traditional brand guidelines. With a whole new logo and visual style for the collection and more contemporary approach to digital and print design, TABI was very distinctive within the brand.