Bringing every Season seat member onto the team. ​

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To be a season seat member is the closest a fan can get to being part of the team. Their support means everything, so this campaign set out to show that in a way that felt real and unmistakable.

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We brought a group of season seat members into the centre of the shoot and made them the heart of the campaign. Side by side with the players, in a genuine once in a lifetime moment, their pride in their seats and their place in the building became the story.

Creative team​

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Creative Direction: Matthew Clouston

Art Direction: Matthew Clouston

Graphic Design: Matthew Clouston, Chris Thompson